Terms & Conditions


Bennett, Coleman & Co. Limited (“BCCL”) is a company within the provisions of the Companies Act, 2013, having its Registered Office at The Times of India Building, Dr. D.N. Road, Mumbai 400 001 and its Corporate Office at 9-10, Express Building, Bahadur Shah Zafar Marg, New Delhi- 110002.

By participating in the “I am Durga” campaign (“Campaign”), you accept and agree that you are of the minimum age of 18 years and you understand, accept, agree and remain abide to the following terms and conditions:-

(1) The Campaign shall be known as “I am Durga” and shall be held only between 18 October to 30 November , 2023 (hereinafter known as “Period of the Campaign”).

(2) The Campaign is organized, managed and conducted by BCCL.

(3) This Campaign is subject to BCCL’s policies and other conditions.

(4) There shall be no entry fee for the Campaign and the Campaign is being organized as a customer engagement initiative.

(5) The Campaign is open for Indian resident.

(6) To participate in the Campaign, the participant will need to: (a) upload pictures of their daughter(s)/girl(s) (below 18 years old) of whom they are a parent/legal guardian on iamdurga.co.in and  generate AI videos and photographs of them, that can be  downloaded and shared by the participant; (b) then the participant shall visit iamdurga.co.in and login by correctly filling in all the details (such as, participant’s name, mobile number and email address/google email id, etc.) and upload the said AI generated videos and photographs. The entry, including without limitation, any video, images or any other material submitted or recorded in any manner by the participant for the Campaign shall collectively be referred as the “Content”.

(7) Participant represents and warrants that he/she is the parent/legal guardian of the girl(s) whose pictures are being uploaded by him/her.

(8) The entry shall be as per the applicable laws and public policy.

(9) BCCL shall have right to disqualify any entry on the basis of any objection raised by any third party, failure to abide by these terms and conditions, or any other legitimate reason.

(10) BCCL may also ask any participant to provide proof of identification.

(11) In case of any third-party dispute due to submission of entry by any participant, the participant shall indemnify BCCL, its affiliates, its directors, its employees and assigns against any such third-party claim.

(12) By entering into the Campaign, the participant agrees to grant exclusive (to the exclusion of the participant), worldwide, perpetual and irrevocable right to BCCL and its affiliates, contractors, service providers, clients, agents, assigns and partners to use, modify or edit the Content and to exhibit this Content in any manner as BCCL may deem fit, in its own discretion, in any and all media now existing or hereinafter created, including, without limitation, television, film, radio, communications, social media, print and digital media, without payment of any compensation whatsoever for advertising and publicity purposes, except where prohibited by law. The opportunity to participate in the Campaign is sufficient consideration for the participant to grant these rights.

(13) The participant voluntarily agrees to submit the required documents and personal information to participate in the Campaign. The participant voluntarily consents and permits BCCL to use any personal information that the participant provides in accordance with applicable laws for the purposes of this Campaign and for any marketing or other purposes. BCCL may also share such information(s) with its affiliates, contractors, service providers, clients, agents and partners for the purpose of this Campaign. The information may also be used by BCCL for: (i) recommending various products or services, including those of third parties; (ii) dealing with requests, enquiries and complaints and Campaign related activities; (iii) marketing products and services and its analysis; (iv) abiding with laws and law enforcement/regulatory requests.

(14) Mere submission of the entry does not give any warranty or guarantee of publication in BCCL feature. 

(15) Decision of the management of BCCL is final and no correspondence or any other claims whatsoever, in this regard will be entertained.

(16) BCCL reserves the right to change, alter or cancel this Campaign in part or full, or change any or all of the terms and conditions that are applicable, without giving prior intimation/notice of any kind and will not be liable for any consequential losses/damages. Decision of BCCL in this regard and in general with respect to this Campaign and the Terms & Conditions thereto shall be final, binding and non-contestable.

(17) Nothing contained herein amounts to a commitment or representation by BCCL to conduct further or other campaigns.

(18) BCCL expressly disclaims all warranties of any kind, whether express or implied. In no event shall BCCL be liable under these terms for any loss to the participant for any error or omission or any consequential, special, indirect, exemplary, punitive, or any loss of profit, goodwill or opportunity or other damages, including, arising out of any failure or alleged failure to perform any of its obligations under these terms whether based in contract, tort (including negligence) or otherwise.

(19) This Campaign shall be governed by and construed in accordance with the laws of India. All disputes shall be subject to the jurisdiction of the Courts at New Delhi, India only.

(20) Participants’ entering the Campaign shall be deemed as his/her acceptance of the terms and conditions.

(21) Participant shall not conceal or misrepresent any information during the scrutiny or otherwise, failing which the participant shall be disqualified for participating in the Campaign.

(22) BCCL reserves the right to withdraw &/or alter any of the terms & conditions of this Campaign at any time without prior notice.

(23) In accordance with the applicable laws, for any grievance, you may reach the grievance officer of BCCL at toibrandkol@gmail.com.

(24) The Privacy Policy located at https://timesofindia.indiatimes.com/privacy-policy/cookiepolicy/86934312.cms shall form an integral part of these terms.

(25) Interpretation of terms & conditions for any legal issue will be considered only in English.